In an online world, marketing tactics seem both endless and endlessly evolving. One tactic that remains a staple in any business owner’s toolkit, however, is email. Hubspot, a software provider for marketing tools, collected some telling email stats that demonstrate its power and reach as a communication channel. They found, for example, that “there are 4 billion daily email users, and that number is expected to climb to 4.6 billion by 2025.” They also discovered that “77% of marketers have seen an increase in email engagement over the last 12 months.” In other words, email is not going away!
Campspot users know the power of this marketing and communication channel well. In fact, an integration with Mailchimp—one of the most popular email marketing platforms—has been a top requested feature from Campspot users. Now it’s a reality.
What the Integration Means for Parks
Prior to the integration, Mailchimp users could not easily sync their Campspot data, which required them to export guest reports to a CSV file, and then upload the file to Mailchimp in order to create marketing audiences. As of today, this integration will automate the import of customer data into Mailchimp by syncing with your customer/reservation data in Campspot.
It also unlocks a whole world of capabilities through more than 300 third-party Mailchimp integrations.
Email Use Cases for Campgrounds
In their State of Marketing Trends Report, Hubspot shared the top reasons companies use email marketing: to improve customer loyalty and retention; increase revenue/sales; and generate leads. These types of insights can help you identify strategies for reaching out to your audience.
The integration between Campspot and Mailchimp makes it that much easier to send targeted messages to certain groups of campers. You could, for example, send an email to guests who are currently on-site to share reminders about campground policies or events happening during their stay. Or, maybe you want to email upcoming reservation holders to share add-ons they can purchase from your store in advance of their trip or to provide more information about things they can do nearby. Now you can with ease! You can also email past campers or loyal visitors with special offers and promotions.
However you communicate with your guests, email provides a reliable and consistent way to get your messages out, and the integration between Campspot and Mailchimp means it’s easier than ever to get those messages to the right people.
What if I don’t use Mailchimp but want to?
The integration is here for you whenever you want to get started. Simply start by creating an account with Mailchimp. If you already have a Mailchimp account and want to connect to Campspot, visit our support article for step-by-step instructions on how to get set up.
To learn more about how to use email as an effective marketing channel, read Email Marketing Strategies for Campgrounds.