Top Email Marketing Strategies for Campgrounds

Electronic mail has come a long way since the first electronic message was sent in the early 1970s. Known today as email, 92% of America’s digital population now communicates through this medium. This usage rate among Americans is even higher than social media, which is estimated at 83% as of January 2022. Whether it’s Yahoo, Gmail, Hotmail, or otherwise, I’ll bet a free night’s stay you have your email inbox tab open in the background of your device right now! All this to say, campground owners and operators need to leverage email as a marketing tool. This post highlights the most important elements of email marketing to jumpstart your strategy. If you’re already an avid email marketer, you can use the following advice as new inspiration to fine-tune your approach. Let’s embark! Read up on top email marketing strategies for campgrounds below.

Manage Your Lists

Who, who, who—that is the question. You should view each email you intend to send as having a unique audience with a unique goal for engagement. This doesn’t mean you are constantly reinventing your list of recipients, but it does mean strategically thinking about how to segment your audience based on their interests, customer type, frequency of contact, and more.

For example, your camp hosts, a first-time camper, and your maintenance staff are all different audiences whom you may need or want to email. While some active management is necessary to ensure your target lists are consistently formatted and updated as time goes on, email CRMs or customer relationship management systems make audience list management a breeze. These automated platforms help you securely build, separate, label, and store different audience segments much better than any offline spreadsheet—although spreadsheets can often be the first stage in list-building.  HubSpot, Mailchimp, and Constant Contact are a few well-known email marketing platforms.

Once you upload an audience list, you can categorize recipients based on how you plan to engage with them. You can build a newsletter list of all former and current campers to keep them updated on events, upgrades, and promotions. You can build an internal list to only contact your employees regarding company updates, scheduling, or maintenance overhauls. While data quality—accuracy, completeness, consistency, and reliability—is an understated factor in this process, the baseline process of conceptualizing all the people you could possibly and legally email into segments is invaluable to ensure your email energy isn’t wasted and that your recipients stay subscribed.

Write Compelling Subject Lines

Your email subject line is not just the recipient’s first introduction to your content, it’s also the make-or-break factor in whether they’ll open the email. In fact, 69% of recipients mark an email as spam based on the subject line alone. To avoid this, an easy rule of subject lines is to be honest when writing them. Avoid clickbait-type zingers: their sole goal is to get you to click on deceptive content. Though it can be tempting, this also means avoiding things like “$$$” or gimmicks that spammers often employ—you don’t want to be mistaken for one of them.

Don’t be afraid to be personal and test the unexpected. Politics aside, the emails sent by former President Barack Obama’s campaign fundraising team drew national attention—and garnered considerable donations—from their simple subject lines such as “Hey” and “I will be outspent.” This suggests that personability and not overthinking your message can go a long way. Think about what fellow campers, such as yourself, want and what would convince you to open an email.

Create Calls to Action

Every email you send should be purposeful to avoid exhausting or annoying your audience. Beyond having a clear purpose to your email, there should also be a clear call to action, or CTA. As defined by Campaign Monitor, a CTA “is a button or hyperlinked line of text that directs a user to a website of a brand’s choosing.”

When your email captures a recipient’s attention, you want to make the most of it by encouraging them to take the desired next step. For this reason, a CTA should be highly visible (which is why we like buttons), brief and clear (such as “Book Your Stay”), and potentially featured at multiple points within the body of the email. For example, consider hyperlinking your CTA in the body of a short opening paragraph and including a large button in the middle or footer of the email.

One caveat to this strategy is that sometimes your desired call to action is simply to get your audience to read and remember a stand-alone message. Examples can include a major campground announcement such as a change in ownership, a thank-you letter, holiday well wishes, or a maintenance alert. In these instances, the goal might not be to direct the recipient to take action outside of the email; therefore, you wouldn’t necessarily want to distract the reader with additional hyperlinks or buttons. In the spirit of always promoting brand awareness, though, we do recommend always hyperlinking your website and main social media profiles in the email footer. This type of templating is standard through most email managers, such as Mailchimp.

Appearance and Branding

Because it’s important to use a consistent logo and company messaging in all public communications, reflect this branding consistency through your email marketing, too. Make sure that your logo is always part of your email design, whether it’s placed in the header or footer. This not only looks nice but is also a clear signal to the recipient that they are receiving a legitimate email from your business. You don’t want anyone mistaking an unbranded or unfamiliar email for spam.

Different designs and layouts signal to the recipient that they are internalizing different content. This means that a booking confirmation email should look different from a “come back soon” email. If you send a weekly e-newsletter to your campers during peak season, consider the value in using the same template throughout the season for ease of content editing and to reinforce your brand. Even when crafting multiple designs, make sure to still stick with colors that are a part of your brand suite and complement your logo.

Though email was first used as an online vehicle for sharing the written word, most people don’t want to read an entire novel in one email. In general, think less text and more visualization. Try to convey the most important aspects of your message in as few sentences as possible while strategically varying font size and style to emphasize certain words. Photographs of your campground and other relevant graphics are also a great tool to break up blocks of text and keep readers’ interest.

Above All, Be Authentic

From your email’s audience and branding, to its subject line and calls to action, there should always be one common denominator: authenticity. As a marketer, you can think of authenticity as “creating a dialogue between your brand and your audience that’s natural and genuine.”

As a campground operator, you don’t pretend to offer non-existent amenities, mislead others about your brand of camping, or falsify anything else related to the camper experience. Your emails shouldn’t either, simple as that. Write emails purposefully, honestly, and authentically.

One endearing way to be authentic is to let the campground dog or cat speak for you. That’s right: politicians and business marketers alike have found great success in leveraging their pets as email “authors”. One woman even wrote a cover letter from her dog’s point of view to land a job. Perhaps your pet wants to let campers know about a month-long BOGO promotion or the launch of your new dog park. Who better to share the good news via email than the pet themself. Even if you aren’t a pet-friendly property, the recipient will still enjoy the change of pace in their inbox. Among other creative ideas, Americans’ affinity for their furry friendsis just one strategy that can and should be leveraged authentically through your email messaging.

We hope you now have a set of new email marketing strategies for campgrounds and creative insights to begin emailing your campers with confidence. Remember to try, test, and have fun with it!

 

Haley Dalian is a lifelong Michigander who takes advantage of recreation throughout the state’s changing seasons, such as skiing up north in the winter and scuba diving the Great Lakes in the summer. A former Campspot marketing employee, Haley is pursuing a Master of Science degree at the University of Michigan’s School for Environment and Sustainability. She is passionate about solving the world’s sustainability challenges, enjoys performing improvisational comedy, and has never met a potato she didn’t like.

How to Make OTAs a Part of Your Business Strategy

In a world flooded with arguably useless acronyms, such as BOGSAT (“bunch of guys sitting around talking”) or ICBINB (“I can’t believe it’s not butter”), we’re excited to share an acronym that is worth learning about because of how it can positively impact your business: OTA. While this may sound familiar, you may not realize the vast opportunities OTAs (especially camping OTAs) provide for campground owners and operators. Let’s dive in!

What is an OTA?

An online travel agency (OTA) is an internet-hosted marketplace where customers can find, explore, and purchase travel-related services. Traditionally, OTAs such as Travelocity and Booking.com have originated from and dominated the hotel, rental car, and excursion industries. As the original private lodging OTA, Airbnb has become synonymous with and shorthand in conversation for OTA—you’ve probably heard someone say, “it’s the Airbnb of ____.” Today, however, OTAs are permeating just about every industry one can imagine, including finding rentable swimming pools. Camping is no exception; as a result, there is immense value in featuring your bookable camping inventory on OTAs, especially those designed exclusively for camping.

On Campspot’s camping-centric OTA, 92% of customers booked at a property they had never stayed at before.

The Value of OTAs

The biggest value an OTA provides is access. There were 62% more U.S. RV owners in 2021 than there were in 2001 with growth trends accelerating today. Undoubtedly, hundreds of new campers would love to stay at your property, but oftentimes they aren’t aware of your offerings due to living out of state, being new to the area, or being new to camping. Listing your property on an OTA allows you to effortlessly make connections with thousands of campers who can learn more about your campground and later book their stay. In fact, on Campspot’s camping-centric OTA,92% of customers booked at a property they had never stayed at before. If this seems intuitive to you, that’s because it should!—an OTA isn’t providing value if it’s only attracting your repeat customers.

Fingertip access is also a value-driver for OTAs that have a mobile application, such as Campspot, because mobile phones account for 55% of web traffic over laptops, tablets, and desktop computers. Furthermore, “46% of travelers with smartphones say they make their decision on mobile, but then book on another device” according to Phocus Wire. Even if a camper waits to book, having your business appear on an OTA app means instantaneous inspiration that generates lasting brand recognition. Knowing that 70% of travelers have turned to an online travel agency before for inspiration, don’t you want to be their source of inspiration?

The second main area of value an OTA provides is a new, low-maintenance revenue stream. The revenue is low-maintenance due to all of the ways an OTA goes to work for you behind the scenes. Through an OTA’s marketing dollars, your individual business or suite of resorts receives amplified advertising attention across the digital platforms where your customers are spending most of their time: Facebook, YouTube, and Instagram to name a few. An OTA can also drive earned media coverage through top publications such as Travel+Leisure, The New York Times, Condé Nast Traveler, The Washington Post, and Bloomberg where Campspot campgrounds have been featured. Your bottom line benefits from the fact that those dollars aren’t being spent from your own marketing budget.

While there is usually a 10 to 15% commission on reservations that come through an OTA, there is no cost to acquire them, unlike a traditional pay per click marketing channel which can have high costs of entry and acquisition.

Not only does an OTA offer a far superior and efficient return, on top of that, Campspot has found that 30% of customers who discover a campground on Campspot.com leave the site and then book directly with the campground, bypassing that commission fee altogether. As mentioned above, an OTA should integrate easily into your existing marketing strategy without interfering with what’s already working well for your business.

How to Make OTAs Part of Your Marketing Strategy

Firstly, you should not rely on any single marketing channel to drive the majority of your business. While OTAs increase brand exposure for campgrounds, they are just one piece of the marketing pie. With this in mind, let’s explore how to incorporate OTA exposure into your broader marketing strategy.

It’s important to strike the right balance of traffic you receive from different OTAs if listing your inventory on more than one. You actually don’t want an OTA to drive too much of your overall online traffic. Roughly speaking, up to 20% of your marketing traffic should come from all OTAs on which you list your property, and no more than about 10% of traffic should come from a single OTA. For example, Campspot.com has enough volume to represent 3 to 5% of your campground’s online bookings. This ratio is both well-balanced and expands your overall customer base by sourcing from new campers. If you are seeking to broaden your customer base even more or build into a new sub-industry, such as by adding glamping accommodations to your park, consider listing on multiple OTAs to reach these goals. As mentioned above, the key is to let OTA marketing dollars go to work for you so then you can later capitalize on the right traffic they send your way.

Relevancy is extremely important when assessing the worthwhileness of listing your property on an OTA. One of our previous blogs cautioned against spreading your social media presence too thick because trying to be everywhere online without having the time or resources to maintain your ongoing presence can backfire. The same goes for choosing the right OTA. You should be integrating with OTAs that closely match your industry and business goals. While certain camping or glamping brands will find value in listing their inventory on an OTA built firstly for the hotel industry, listing through a predominantly camping-based OTA is an equally wise avenue for two reasons. One, a camping-based OTA’s backend and booking process better aligns with the structure of most campgrounds, such as sites and RV amperage instead of rooms and bed sizes. It’s even better if an OTA delineates between different site types and their unique rules—RV sites vs. tent sites vs. cabins. Second, a camping OTA is specifically branded and constructed to target niche camper segments in the same way you either do or aspire to do as a marketer.

In summary, compare both an OTA’s volume of inventory and the relevant traffic it can drive when choosing which OTAs are right for your business. Integrate an OTA into your marketing strategy without letting it overtake your strategy. Lastly, keep relevancy to your overall marketing goals in mind at all times.

What to Expect From OTAs

Expectations for an effective OTA fall into four main categories: user experience, growth, content, and control. 

User Experience

As any driver who has been forced to wait in a long DMV line without having the option to renew their license plate online knows (oh no, another acronym?!), user experience is everything. An OTA should display an uncluttered and attractive web interface that allows visitors to easily search, filter options, and book. Digital user experience and what makes it good or bad is an actual science. At the same time, it’s easy to recognize an OTA that’s doing user experience right and one that’s doing it wrong. The more time and difficulty it takes for someone to click around to find the next step in their search query, the more likely one is to lose their attention…and business. The less imagery an OTA presents, the harder it is for a camper to imagine themselves vacationing at the property. And the worse a visitor’s online experience is, the more likely they are to associate this negativity with both the OTA and whatever brands they interact with while on the site. You expect nothing but the best when it comes to providing for your guests, so make sure your guests’ OTA experience is also the best.

Growth

If the last two years of camping have taught us anything, it’s that adaptation is key for success and that our industry is poised for continued growth. Any vendor or business partner that isn’t motivated to innovate and adapt with youisn’t the best choice long term. You should view your OTA—a partner in your success—in the same way. Those that are continually growing their bookable inventory, continually fine-tuning their platform, and continually creating opportunities for you are those to watch. For example, seek to work with an OTA that incorporates behavioral economics into its booking algorithm, or one that partners with leading outdoor brands to create an outdoor almanac for prospective campers (cough, cough, that one’s us!). These few ideas suggest innovative thinking, marketing advantages for you, and value-added for our industry at large. You may be quick to think that more booking inventory means more competition, but remember our discussion of the right volume and proportion of traffic earlier? If it’s the right fit, each OTA should be viewed as another online opportunity where you can showcase your unique brand of camping—not viewed as the sole source of your business. That’s why a growing OTA is an encouraging sign because it really means expanded exposure for you. Therefore, do partner with an established and expanding OTA to share in the growth opportunities without being overly reliant on any one.

Did you know Inc. 5000 ranked Campspot #4 in its 2022 List of Fastest-Growing Travel and Hospitality Companies? Read more here.

Content

Cash may still be king, but increasingly content is king, too. In the same way that you may engage in content marketing, your chosen OTA should also entice audiences by providing meaningful content. This helpful information should relate both to the camping experience in general and the presentation of your property. Consistent presentation of your park is key across all marketing channels, and your OTA should accurately match your business’s unique brand, including your logo, photos, and amenities. Listings are not just about showcasing the inventory though; they should also reflect your backend operating rules, including minimums, maximums, add-ons, and more. These are necessary points of information campers are craving during booking, and you don’t want them to be lost on an online travel agency. Therefore, maintaining the integrity of your park’s brand and offering meaningful content while streamlining the end-to-end booking process is essential.

Control

Last but certainly not least, you want to have control over your content and business, which extends to your OTA listings. An OTA should ensure the following: you own the customer data, you have control over the content you share, and you are able to showcase your unique value. Seamlessly mirroring all the ins and outs of your business rules is a crucial but sometimes lacking OTA function. This is especially important when one OTA integrates with another, such as Booking.com and Campspot. You should be able to manage multiple listings across multiple platforms from within one intelligent, real-time interface. Furthermore, any OTA you work with should act as a supportive but not overbearing partner by helping you make pricing decisions, stay ahead of industry trends, and operate according to your best interest: all integral factors in maintaining control. If you are the driver of your campground, an OTA is there to maintain the smoothest, autonomous roadway for your success.

Campspot Marketplace: A Camping OTA in Action

Campspot.com is the largest camping-specific OTA by bookable inventory with nearly 200,000 listings and serving over 500,000 campers across North America. In Q1 of 2022, total revenue of parks on Campspot grew by 467% over Q1 2021; in the same time frame, traffic to the online marketplace increased by 232%.

The listings that appear on the Marketplace are a direct reflection of the campground listing, ensuring ownership, fluidity, and synchronicity in branding.

Campgrounds on the marketplace are amplified through larger marketing efforts paid for by Campspot including email and social media, seasonal promotions, special reports such as the Outdoor Almanac, the Campspot Awards, and more.

In an effort to ensure campgrounds have options available to them, Campspot also offers integrations with third party OTAs in which campgrounds can sync up their lodging inventory on travel-focused marketplaces. To learn more about how Campspot Marketplace can supplement your campground business strategy and drive results, schedule a demo today.

Haley Dalian is a lifelong Michigander who takes advantage of recreation throughout the state’s changing seasons, such as skiing up north in the winter and scuba diving the Great Lakes in the summer. A former Campspot marketing employee, Haley is pursuing a Master of Science degree at the University of Michigan’s School for Environment and Sustainability. She is passionate about solving the world’s sustainability challenges, enjoys performing improvisational comedy, and has never met a potato she didn’t like.

Attract Campers Year-Round With Original Campground Events

From New Year’s Day to New Year’s Eve, there are 11 U.S. federal holidays that take place annually. Those are great opportunities for campers to vacation at your park, but they only make up about 3% of the total days in a year. That means you have to get creative to attract guests during off-weekends and off-seasons.

Below, we dive into how you can build unique campground events that don’t have to be centered around busy holiday weekends. Instead, you can use these six simple tips to pioneer your own holiday-worthy events for campers. Ready to charter a new annual tradition at your park and entice visitors year-round? Read on!

1. Create Original Annual Holidays

There are hundreds of non-traditional and unofficial U.S. holidays one can find online. While many might be difficult to capitalize on, there are surely many more that could suit your campground.

National Pizza Day is February 9, which offers a great pre-Valentine’s Day opportunity for couples or families in warm weather states to get away. Consider having a 50/50 raffle drawing (half of the proceeds go to your business and half go to a local charity) where campers have a chance to win a private pizza party at the campground for a group of eight over a future weekend. Or, you could offer free slices of pizza—one per camper, while supplies last—for everyone in the park that evening.

Because it’s not bound by a specific date, Christmas in July is another popular fictional holiday that you can host during whichever July weekend is most convenient for your campground. Invite Santa Claus for photos with kids and pets, show a classic holiday movie on an outside projector, and put an artificial tree in the recreation room adorned with complimentary candy canes.

Aside from these two ideas, you can use just about any topic or excuse that would be popular with your brand of camping to create an original recurring event. And if you can make use of odd occasions like National Clean Your Desk Day, Jump Over Things Day, or National Name Your Car Day, then more power to you!

2. Celebrate Your Campground’s Anniversary

If you’re coming up on a major milestone at your park—such as five, 10, or 50 years in operation—then make it a major event. Even if you’re approaching an odd number of years in business, that’s still a great opportunity to host an inaugural anniversary party.

Lifelong or multi-generational campers at your property can look forward to the annual reunion, while reliving old memories and admiring how the campground has grown. Attract new guests by offering a special week-long booking promotion in honor of your campground anniversary. This milestone is guaranteed to happen every year, so make the most of it and invite your community to take part.

Read Next: Marketing Opportunities Within Campspot Software’s Consumer Booking Platform

3. Target Shoulder Seasons and Off-Seasons

If you’re struggling to get creative with event planning, don’t add stress by trying to compete with every other New Year’s Eve, Halloween, or Independence Day party. That will make the comparison game and challenge of differentiating your park all the more difficult. Instead, target the most available period of time you have for planning and capturing the attention of prospective visitors: the off-season.

Give campers a reason to be excited and travel when they normally wouldn’t. Depending on where you’re located in North America to define your off-season, April 10, September 20, January 27, and many more dates are eagerly waiting to be picked for new traditions to be made.

4. Collaborate With Community Groups

If you’re struggling to advertise your special upcoming weekend, look local. Consider what community ties, such as churches, PTA groups, Rotary clubs, and VFW chapters you might be able to leverage to get the word out.

If your park caters to families with young children, collaborating with your local PTA group is excellent exposure to be the host for their future fifth grade camping trips. Supporting this annual grade school weekend getaway becomes an event unto itself. Boy scout and girl scout groups are another naturally aligned group to the camping industry. Dedicate a certain week out of the year to their troops with special cabin blocks and activities reserved just for them.

When partnering with the Rotary, Knights of Columbus, or other nonprofits, suggest that a portion of each site booked for a weekend goes towards the charity. You can also offer them an information table at your camphost’s site or office to share their mission. It’s mutually beneficial to collaborate within your community, and your neighbors could become your next most loyal customers for their future staycations.

Read Next: The Best Camp Store Merchandise to Sell

5. Feature Local Vendors

On the topic of local engagement, consider integrating local businesses into your campground event to draw in their customer bases as well.

If you don’t sell food, hosting one or two food trucks per weekend can become popular among hungry patrons who don’t want to leave the property. Local artists and live musicians would certainly liven up any themed event. Partnerships with each of these vendors can even be spun into entire events themselves: food truck rally, hometown artist sale, battle of the bands, and more. Consider inviting and hosting artists or musicians from farther out of town or out of state, too. As campers begin to associate your brand with their other favorite businesses, you’ll be twice as likely to come to mind for their next vacation destination.

While offering an avenue for vendors to do business at your property, allow them to do the same for you in return. Ask artists with brick and mortar shops to display your event fliers. To amplify your message online, follow one another on social media and have the vendors cross-post your events with their networks.

6. Offer Games, Prizes, and Incentives

Games or sporting competitions are always popular themes for an entire weekend of fun.

For example, consider hosting a volleyball tournament. If you have an arcade or recreation room, create a weekend gaming competition. Recreate elementary school field days and involve the whole family in potato sack races, water balloon fights, three-legged races, and more. Make sure to include mini prizes for the winner of each competition to incentivize participation. By tapping into specific interests for each event, you broaden your base of customers who relate to your brand of camping and think of you in the future.

Whether you’re capitalizing on classic holiday weekends or inventing your own annual tradition, we hope these tips inspire new avenues for connecting your events to broader communities and for attracting campers to your property year round!

Haley Dalian is a lifelong Michigander who takes advantage of recreation throughout the state’s changing seasons, such as skiing up north in the winter and scuba diving the Great Lakes in the summer. A former Campspot marketing employee, Haley is pursuing a Master of Science degree at the University of Michigan’s School for Environment and Sustainability. She is passionate about solving the world’s sustainability challenges, enjoys performing improvisational comedy, and has never met a potato she didn’t like.

Image credit: Adobe Stock -peopleimages.com

5 Ways to Use Text Messaging to Communicate with Campground Guests

Campground guest communication can take on many forms. For instance, email is a tried and true outlet for communicating with your target audience of new, returning, and aspiring campers. However, email has a rising counterpart that’s worth incorporating into your camper communication and marketing strategy: text messaging.

Did you know that SMS (short message service) campaigns—a.k.a. text messaging campaigns—have an average message open rate of up to 98%, compared to email at just 20%? Well, now you do, and we’re going to share the top five ways you can easily use text messaging to communicate with campground guests! First, here’s how to get started with texting for your business.

Compliance and Enabling Text Messaging

As a reservation software provider, Campspot has integrated text messaging into its suite of management tools to make it easier than ever to communicate with campground guests who are currently at your property or are arriving between certain dates you set. The biggest difference between one-to-one text messaging, such as to a friend or family member, and texting as a business is permission. Technically, you as an individual can text whomever you want to without penalty. However, as a business, the camper you want to text must first opt in to receiving messages. The active process of opting in is very important for legal compliance under the Telephone Consumer Protection Act (TCPA). You can even be fined , which can add up quickly. Under the TCPA, you must also provide a clear way for someone to opt out of texting, such as “Reply STOP to this message to stop receiving text messages”, which would automatically remove that guest from your list.

Because you can’t text a camper to first ask them “Can we text you?”, you need to get written permission from that camper up front and as seamlessly as possible. Fortunately, within Campspot’s Reservation Summary link for each booked guest, there is a simple opt-in option. Once a camper is opted in, there are numerous ways you can utilize texting to your advantage to reach them.

General Updates

It’s hard to track down everyone at your property to deliver the same, accurate message to them. Flyers on the office bulletin board aren’t the most efficient and the camp host can’t reach everyone, which also leads to a bad game of Telephone waiting to happen. When you need to communicate facility updates to your guests, texting is the way to go. Pool hours changing? Shower maintenance taking place? New asphalt being poured? No problem.

A phone in front of a pool with a text message alerting campers that the pool is closing.

Of course, not everyone who comes to your property will opt in to receive your texts, but this is an added incentive for those who do—they get to learn about key information first.

Campground Emergencies

In the case of extreme weather, time is of the essence to notify your guests. Mother Nature waits for no one and storms can roll into your park fast. That’s why text messaging is such a convenient and timely mode of communication in this instance. If you have any lead time while tracking the radar, a simple heads up can go a long way. If you have less time, in the case of an approaching tornado and sirens for example, a short and direct message will be even more appreciated in the moment.

A phone in front of a lake scene with a text message from a campground alerting campers of inclement weather.

In the case of other emergencies, such as a missing child or active crime reported in the area, enhanced guest safety and awareness is instantly at your fingertips with text messaging capabilities.

Campground Promotions

Odds are, your campground is irresistible once guests arrive, and no one likes ending their vacation. Why not offer a real-time promotion for guests at your property to extend their stay by one night for half the rate? This is a great tactic during your slower season or as you’re keeping an eye on occupancy from day to day. You may be surprised how many campers take you up on the offer, and that’s cash in hand.

A phone in front of a waterpark asking a camper if they'd like to extend their stay.

If you want to entice guests to become repeat campers, send a message on their last day thanking them for their stay and offering a 10% discount off their next booking or a BOGO deal.

You can apply a percentage discount such as this to any reservation as long as you have a discount rule set up for it. While there isn’t a way within Campspot to track the eligibility of certain guests who receive this promotion, you could honor word of mouth for such a discount by providing a unique code with each new text offer—such as “EXTEND”—or you can track this in another way outside of the software. Because text messages cannot be sent to guests after they’ve already checked out, texting them on the last day of their stay also keeps your brand of camping top of mind even as campers are on their way out.

Campground Access

Whether it’s a private shower room or gate code, some of your facilities may have restricted entry points. A simple way to remind your guests of their access codes and deliver further instructions upon arrival is through a quick text. Guests will have the code handy on their phones and you can avoid front desk calls from forgetful campers.

A phone screen in front of a pool gate alerting a camper what the gate code is.

As a reminder, while you can’t send targeted messages to individual guests, you can send these access code texts when they apply to all guests, such as shared facilities.

Campground Rules Reminder

Enforcing campground policies is tricky enough as it is without communication barriers involved. When you need a fast and concise way to remind guests of the speed limit, noise curfew, no parking zone, or otherwise, texting is the ideal solution. This is especially handy if there have been frequent or recent violations to specific rules.

A phone screen in front of a dog park reminding campground owners of the campground rules.

Ideally, you will only have to send messages of this nature sparingly when guests are at your property. You don’t want to overdo these updates because they could annoy guests and prompt them to opt out. Simply consider this type of messaging as one more tool in your box when needed.

Final Campground Text Messaging Tips

You’ll notice in the examples above that we kept our text messages brief. That’s for a few reasons. One, a single SMS text message will get cut off after 160 characters unless the cell provider supports message concatenation: splitting the long text into segments and re-joining the message at the receiving end. You don’t want to risk your message getting cut in half. Two, readers may tune out or be annoyed by a longer message. Include the important points and say what you need to using as few words as possible for best results. Finally, stick to sending texts during business hours. Otherwise, a late night text from a business will feel intrusive and make the camper more likely to opt-out. As with every marketing touch point, be strategic about how often and when you reach out for best results.

We hope you now have a greater understanding of the many ways you can utilize texting to expertly and easily manage campground guest communication. Happy texting!

Haley Dalian is a lifelong Michigander who takes advantage of recreation throughout the state’s changing seasons, such as skiing up north in the winter and scuba diving the Great Lakes in the summer. A former Campspot marketing employee, Haley is pursuing a Master of Science degree at the University of Michigan’s School for Environment and Sustainability. She is passionate about solving the world’s sustainability challenges, enjoys performing improvisational comedy, and has never met a potato she didn’t like.

6 Key Campground Marketing Strategies for Every Park

We don’t have to tell you twice that repeat business equals success in the outdoor hospitality industry—and in most industries for that matter. Walt Disney once said, “Do what you do so well that they will want to see it again and bring their friends.” As a campground operator, you are in the business of selling an unforgettable experience and attracting lifelong friends: your campers! This adds to the fun and challenge of leaving a memorable impression on your guests, which should begin far before they step foot on your property through strategic marketing efforts. Because it’s easy to get overwhelmed and not know where to start, we outline the most important campground marketing strategies that are simple yet essential to building an iconic camping brand even while time-strapped.

1. Use Consistent Branding and Messaging

At Campspot, you’ll often hear us refer to each of our customers’ “unique brand of camping.” This simply means that amongst thousands of North American campgrounds and vacation options, you must differentiate your park and begin your campground marketing strategy by defining what makes your business unique.

Perhaps you’ve built your park as a no frills, rustic haven for locals and nomads alike. Maybe you exclusively welcome families with young children because you love providing their first camping experience. It’s possible your campground is the closest lodging to a nearby national park, which makes location a key part of the property’s identity and appeal. No matter who you cater to or how you do things differently at your campground, make sure you craft a creative tagline and visual logo around your key differentiators. Use this special branding and messaging continuously wherever you choose to advertise your campground. That’s the essence of marketing: a core message repeated over time to the same target audience. Because if you don’t recognize, define, and share with the world what makes your park special, campers will never know what they’re missing.

2. Create a Website, Even a Simple One

Having a website is important as both a strategic campground marketing tool and a general validator of your park’s existence. If a camper heard of you through a friend or a local ad but then can’t find your business online, they may question the legitimacy of your operation. That’s why it’s important to at least have a simple homepage, ideally hosted through a domain (a.k.a. URL) that contains your property’s name or location. You don’t have to be an expert web developer either. There are many free to low-cost web templates and tools—Squarespace, WordPress, Wix—that make it easy to set up a webpage in one day. While it’s common for a Facebook account to serve in place of a website, we recommend having a separate webpage because the capabilities, appearance, and goals differ significantly from social media.

Additionally, a website will allow your campground to appear in search engine results when campers search keywords related to your campground, such as your name, “campgrounds near me,” or other key terms on your website. A Google Business profile also helps with local search engine optimization.

3. Don’t Spread Your Social Media Presence Too Thin or Thick

These days, there are seemingly endless social media platforms where businesses can advertise and engage with their customers: Facebook, Instagram, Twitter, Pinterest, TikTok, Clubhouse, Snapchat, the list goes on. Yet, the prevalence of social media in our personal and professional lives is undeniable.

The good news is that your campground marketing doesn’t actually have to take place on all platforms—really. In fact, trying to be everywhere online often means you’re risking the quality or consistency of your content, which can be worse for your online presence. It’s not a good look if your campground’s last social post was from 2018 or if a camper tries to message you on a social platform and doesn’t receive a reply for months.

The best course is committing to a business profile for at least one social media platform that your staff is very comfortable using and has the bandwidth to actively manage. If time management goes well, consider expanding to more platforms and crossposting the same content for efficiency and amplification of your message.

Read Next: 11 Social Media Tips for Campground Owners 

4. Start Text Messaging Campers, With Their Permission

Email is a tried and true outlet for communicating with your target audience of new, returning, and aspiring campers. However, email has a rising competitor that’s worth being included in your campground marketing strategy: text messaging. You may be surprised to learn that SMS (short message service) campaigns have an average message open rate of up to 98%, compared to email at just 20%. With eyes on your message as the main goal, this open rate difference is substantial.

What does a marketing text message look like in practice? Well, beyond the common cases of updating current guests staying at your property about inclement weather or last minute changes, you can also entice those guests with an “extend your stay” discount rate at their fingertips. Alternatively, keep former guests in the loop about upcoming events and other promotions even after they’ve left. The shorter nature of texting also makes it a beneficial way to share your message quickly and succinctly versus a wordy email. Similar to email compliance, though, you must have a camper’s explicit permission before you text message them—meaning they must opt in as the default rather than opting out. As long as they stayed opted in, the options for text message marketing are vast.

Some reservation software providers, including Campspot, provide text messaging as an integrated service, making it even easier to manage SMS messaging to your guests. If this wasn’t already on your campground marketing ideas list, it certainly should be now!

5. Invest in Quality Photography of Your Park

If a picture of your property is worth a thousand words, you want to make sure those are all positive words! That’s why we highly recommend investing in quality photography of your campground. Browsing campers are eager to see what your property looks like and to get their bearings before officially booking. With zero photos of your property online, you leave many of these answers up to assumptions and guessing, which is not ideal. If you have low resolution, low light, or poor quality photos of your property online, a guest will be much less likely to be persuaded to choose your park.

At a minimum, we recommend photographing your various site types (inside and out if you have cabins), bathrooms, scenic views from the property, amenities, and camp store. Controlling your public image while making sure the initial impression of your park matches reality is vital to ensuring guest satisfaction and trust. For this reason, we also discourage the use of stock photos on your website or social media.

If you’re unable to hire a professional photographer, the quality and accessibility of smartphones today mean you can still take stellar photos on your own.

Read Next: 5 Campground Photography Questions Answered 

6. Take the High Road When Managing Online Reviews

Online reviews are an inevitable help and hindrance to operating a park. Building an online archive of happy customer experiences can do wonders for validating your brand and attracting newcomers—whether that be from simple 5-star Google reviews or long heartfelt stories left on your Facebook page. On the other hand, some marketers say it takes 40 positive customer interactions to undo the impact of one negative review. Sometimes, no matter what you do in person or how you treat someone, bad online reviews will appear that are truly out of your control. What you can control, however, is how you manage and react to these reviews.

We recommend always replying to all reviews. For positive reviews, responding with a simple “Thank you!” is a nice affirmation of the customer’s view and it shows you pay attention. In the case of a negative review, avoid arguing. You can try to clarify the story in question depending on the circumstances, but redirection and effusive positivity are equally good strategies.

Through a confirmation email, post-stay automated survey, or text message, try to solicit as many online reviews as possible to even out the bad and to have the widest representation possible. You could even incentivize reviews with a random monthly drawing for a prize for those who leave reviews that month.

While the campground marketing ideas certainly don’t stop here, we hope this list is a helpful jumpstart to either starting from scratch or revisiting your foundational marketing efforts. If you liked this post, check out our other marketing related content, such as The Best Camp Store Merchandise to Sell and How to Create a Rural Retreat Campground.

Haley Dalian is a lifelong Michigander who takes advantage of recreation throughout the state’s changing seasons, such as skiing up north in the winter and scuba diving the Great Lakes in the summer. A former Campspot marketing employee, Haley is pursuing a Master of Science degree at the University of Michigan’s School for Environment and Sustainability. She is passionate about solving the world’s sustainability challenges, enjoys performing improvisational comedy, and has never met a potato she didn’t like. 

The Best Camp Store Merchandise to Sell

Camp stores are becoming a staple feature at campgrounds by offering shopping convenience for campers and ancillary income for owners: a win-win for you and your guests! Whether it’s firewood or a souvenir t-shirt, having popular products on hand will grow sales and keep your guests coming back for more. Whether you’re looking for new merchandise to add to your existing store or wondering what products you should start selling at a new store, we’re here to help! From camping supplies to keepsakes, the following goods are sure to sell and support your camp store’s success.
 

Yogi Bear’s Jellystone Park™ in Quarryville, PA

 

Camping Supplies

Wondering where to begin? Our recommendation is to start with the camping staples. These are items that campers use frequently throughout their trips and should be able to easily pick up in your camp store. A couple of big sellers include firewood and ice. Not only are these products they can repurchase when needed, but waiting to purchase these also saves time and space when packing for a trip. Other valuable items include bug spray, sunscreen, s’more sticks, flashlights, batteries, propane, charcoal, RV supplies, and small tools.
 

Heavens Up North Campground, WI

 

Consumable Goods

Next up is consumable goods. Adding a section for grocery items is another big convenience for your campers. It means one less trip to the grocery store or grabbing that pint of ice cream that guests just can’t resist. Think of basic cooking items, campfire dinner ideas, canned goods, ice cream, snacks, candy, alcoholic beverages, s’more supplies, etc. Mix it up with camping food classics and include items that will catch their eye.
 

Harmony RV Resort, TX

 

Last-Minute Necessities

Having last-minute items on hand is always a good idea. Forgetting something is typical when planning for trips and your guests are sure to appreciate finding those forgotten products at your destination. Things to include are toiletry and hygiene products such as toothpaste, toothbrushes, toilet paper, soap, first aid kits, hand sanitizers, lotions, and over-the-counter medications. Think of small things that are important but sometimes are left behind.
 

Yogi Bear’s Jellystone Park™ in Waller, TX

 

Keepsakes

Camping is all about creating memories, so offering keepsakes is one way to make your guests’ vacations unforgettable and provide a long-term reminder of your brand even once they leave.
 

Harmony RV Resort, TX

 
This can include your park’s logo on t-shirts, mugs, keychains, water bottles, beanies, glassware, blankets, sweatshirts, the list goes on. Adding your park’s personal touch is a meaningful purchase and a memory they will cherish for years to come.
 
Duck Creek Campground, WI

 

Just For Fun

Lastly, add some items just for fun that guests can pick up and enjoy at the park. Whether it’s playing cards for the bonfire circle, inflatables to take to the pool, fishing poles for the pond, or toys for kids, these items are an extra bonus that your campers will appreciate. This company is a popular supplier of camping merchandise.
 

Yogi Bear’s Jellystone Park™ in Golden Valley, NC

 
Remember, this list is only just the beginning. Mix up your camp merchandise by offering a wide range of supplies from camping staples to grocery items to souvenirs. No matter what you choose, it’s important to keep convenience and fun in mind. Whether you recognize items on this list or found a new item to add to your inventory, we wish your camp store nothing but success!

Campground Spotlight: Durham Bridge RV Resort

Campground: Durham Bridge RV Resort Ltd. (DBRV)
Location: Durham Bridge, New Brunswick
Owner: Kari & Rob Davis
Website: dbrv.ca

How did you get into the camping industry?

For a few years before we opened the campground, we had talked about what we wanted to do in retirement. We knew that we could not just sit around and stare at each other! We also wanted the time to travel. So, we talked about what made us the most happy over the years and the same memories kept coming up in conversation: “Remember that camping trip when…?” As camping is a seasonal sport out here on the east coast of Canada, we would have our winters to travel.

We started looking for campgrounds in western Canada, where we are both from (British Columbia). Unfortunately, no property really gave us that “Yup! This is the right one” kind of feeling. So, we expanded our search for a campground to the rest of Canada and discovered the amazing opportunities on the east coast! In 2017, we made the life-changing decision to sell most of what we had, leave the friends and family we knew, and drive across the country to a place we had never been in search of new adventures!

In June of 2017, we purchased our own campground, which sits between the Nashwaak River and the New Brunswick trail system just north of Fredericton, NB. We celebrated Canada’s 150th by opening DBRV and haven’t looked back! It’s been a lot of work and a ton of fun. This is home now, and we are happier here than we ever could have imagined!
 

Durham Bridge RV Resort

 

What is unique about your property?

Our location sets us apart! It offers access to the beautiful Nashwaak River where you can hop on a floaty and enjoy the scenery. Or, start up an ATV and go for a ride on the expansive New Brunswick trail system. We also installed a new inground pool, which provides a nice place to cool off when you are done playing in the river or riding the trails.

Our smaller size is unique as well. It’s about 700 meters to complete the entire loop of the campground. We see campers of all ages walking or riding around the loop and visiting friends as they go! We feel that we have the best happy camper community out there. Whether a short-term or seasonal camper, you will make new friends here at DBRV— probably at Friday night cards in the clubhouse!

How has Campspot’s reservation system benefited your campground overall?

The biggest benefit we have experienced from Campspot is their online booking and payment functionality. I no longer need to be close to my computer to make a booking because I can simply send a link that allows the camper to select the spot they want and make the payment online. This has allowed us the freedom to spend more time with the campers or working on the property.
 

Durham Bridge RV Resort

 

What is your favorite feature of Campspot and why?

The online booking takes the cake! Being able to see both list and map views of the sites allows me to know quickly, easily, and confidently where each camper is and who is coming and going! Also, the ability to make notes in the camper files is great. Being able to make sure they are in a preferred spot or to invite them to return for a family event like a birthday or anniversary has been very well received.

What is the most rewarding part of your job?

The most rewarding part of running our campground is getting to know our guests and to see all of the happy campers laughing and enjoying their stays! We also never get tired of catching up with returning campers.
 

Durham Bridge RV Resort

 

Tell us your favorite story related to your business or experience with a customer.

For us, one of our favorite experiences is when a camper has come to stay with us for the first time and before the end of their stay has asked to extend their trip or already booked another visit because they love it so much here!

Is there anything else you’d like to share about your business?

We are a small, friendly campground and that is exactly how we want to keep it! Feedback from our campers is encouraged and always considered when we make decisions about events and improvements to the property or amenities.

The Growing Popularity of Camping in Vintage Trailers

The rise of vintage appeal is taking the RV industry by storm, and campground owners are taking advantage of this growing trend, too. Iconic brands such as Shasta, Airstream, Avion, Spartan, Aristocrat, and more are reemerging in the limelight at RV parks and gaining their guests’ attention. From baby boomers wanting to take a trip down memory lane to millennials discovering this fun “new” style, stationary vintage lodging is growing more popular with every age group and showing no signs of slowing down. That’s why we’re showcasing some of our favorite vintage finds at our customers’ parks. Now, let’s reminisce on decades past and get inspired with trending ideas for your properties.

 

vintage Airstream camper postcard print with family fishing on a lake
Vintage Airstream Postcard

 

Launch Pointe’s Vintage Village

Located in Southern California, Launch Pointe Recreation Destination & RV Park’sVintage Village is truly a one-of-a-kind vacation destination. All complete with custom furnishings and unique layouts, guests can choose from a wide variety of classic trailers within the village. For those looking for an authentic trip back in time, their 1954 Royal Spartan Mansion Doubler-Ender is just that.

 

Sky blue vintage camper with wooden deck, umbrella, and adirondack chairs
Launch Pointe, CA (1954 Royal Spartan Mansion Double-Ender)

 

This rare beauty features a true 1950’s blue exterior, unique window paneling, built-ins, and a natural wood finish. The eye-catching design is both timeless and a favorite among collectors. Also in the mix of Launch Pointe’s trailers is a 1946 Spartan Manor featuring chic decor, chandeliers, and a baby blue finish. Ranging in origin from the 1940s through the 1970s, Launch Pointe’s eclectic group of trailers features all of your favorites throughout the decades. Why stay in only one?!

 

refurbished vintage camper with couch, teal cabinets, and wooden paneled walls
Launch Pointe, CA (1946 Spartan Manor)

 

Emberglow Outdoor Resort’s Named Collection

Nestled in the Blue Ridge Foothills of Western North Carolina,Emberglow Outdoor Resort features a collection of beautiful vintage offerings you won’t find anywhere else. Each layout is distinct from the next with impeccable attention to detail, timely decor, finely-crafted interiors, and a name fit to match. Choose from Harold, Gene, Helen, Frances, Stella, and Millie.

 

vintage red Spartan trailer at campground with string lights and fire pit
Emberglow Outdoor Resort, NC (Harold)

 

For guests who desire a trip to Hollywood, their 1951 Vintage Spartanette Camper (Gene), is made for stardom — think classic and cool like James Dean, who owned the same style. This vintage trailer stays true to the time period with wood-paneled walls, a funky flair, and retro curtains to tie together the nostalgic look.

 

Wooden paneled vintage camping trailer with small kitchenette and dining area
Emberglow Outdoor Resort, NC (Gene)

 

The Hideaway Retreat’s Shabby Shasta

The Hideaway Retreat in Navarre, Florida is located on the incredibly beautiful Santa Rose Sound. This charming resort features an old-Florida aesthetic that is clean and classic. Nestled under a gorgeous mix of Oak and Magnolia trees, the “Shabby Shasta” serves as a perfect addition to the old school setting. This sweet vintage trailer is beloved by visitors and resembles the Florida sun.

 

A yellow vintage Shasta camping trailer camping with chairs and table on a sunny day
The Hideaway Retreat, FL (Shabby Shasta)

 

Shabby’s charming design features rich mahogany wood, a cozy interior, and Shasta’s recognizable body with its famous wing. Originally built in 1941 by Californian Robert Gray, the first Shasta “house trailer” was used as mobile military housing for U.S. armed forces. Since then, Shasta has continued to spark wanderlust in its followers. Shasta was, and remains, an important player in the ultimate American Dream; the freedom and desire to roam and enjoy well-earned leisure time with the people we love.

 

vintage spartan red trailer with wooden deck, Adirondack chairs, and umbrella
Launch Pointe, CA (1950 Royal Spartan Mansion)

 

From vintage originals to renovated models, these blasts from the past give campers the ability to revel in a fresh take on the good ol’ days. Interested in bringing vintage flair to your park? Check out Vintage Camper Trailers Magazine. This is the premier source for all vintage camper trailer collectors, ​restorers, admirers, and dreamers. Full-fledged enthusiasts can draw further inspiration by joining the Tin Can Tourists: “the original vintage trailer and camper club,” which was founded in 1919.

Isn’t it time you transported your guests to a lost era and left them with unforgettable memories? Well, only time will tell.

Valentine’s Day Marketing for Couples at Your Campground

In 2020, Valentine’s Day shoppers in the U.S. were on track to add a record $27.4 billion to the economy. Now, the season of love is right around the corner. This year, the very special day of February 14th lands on a Sunday – perfect for a romantic getaway, galentine’s weekend, or family retreat. More importantly, this is your opportunity in the campground industry to grab a slice of that multi-billion dollar market share. To help entice your guests with a memorable stay, we’ve compiled a list of gift ideas, activities, crafts, and treats to make your campers’ Valentine’s Day extra sweet. Because what better way to celebrate the holiday than by showering your guests with a little love!

Gift Bags

Taking a trip to enjoy quality time together is one way many choose to celebrate the occasion. Make your guests feel extra special with gift packages when they arrive. Place chocolates in cabin beds or hand out gift bags at check-in. This small gesture will spark a smile with guests and kick off the trip on a high note. Cute packages could include Valentine’s Day crossword puzzles, cookies, hot cocoa bombs, travel-sized hand sanitizer, or pre-packaged heart-shaped s’mores. This doesn’t need to be a grand gesture – think small and sweet.

 

Candy Conversation Hearts arranged on teal background

 

Floral Arrangements

Flowers are a staple of the season, and who doesn’t love a fresh arrangement waiting for them? Collaborate with a local florist and offer guests the option of floral packages. Not only will this be a pleasant surprise, but it will also make the space inviting, leaving them with a sweet scent. Place fresh arrangements in other areas of your park to add to the atmosphere, such as the front office, bathhouses, clubhouses, and more.

Festive Decor

Create a dreamy Valentine’s suite with fun and festive decor. For cabins, lean into the theme and add pops of color to kick off the occasion. Think string lights, pink balloons, streamers, flowers, and flameless LED candles. Whether you want to go over the top or stay classic, these added features are sure to create a picture-perfect stay.

Games

Games are a camping staple and a low-cost, effective way to create some fun. Switch up the beloved camping games with a Valentines’ twist. Balloon darts, sweetheart bingo, giant tic-tac-toe, a romantic scavenger hunt, a themed photo booth wall, and cupid trivia are just a few ideas. Interactive games are a great way to get guests laughing and all ages can join in the fun.

 

valentines day streamer photo backdrop hanging from trees with balloons

 

Movie Night

Nothing says “date night” like your favorite rom-com under the stars. Host an outdoor movie night with romantic favorites. Whether you show a classic romantic film or a charming comedy, showing a beloved movie is always a fan favorite for campers. Some hits over the years have included When Harry Met Sally, Love Actually, The Proposal, and My Best Friend’s Wedding. So, grab your popcorn, chocolates, and a blanket because an outdoor movie will leave your guests with a warm fuzzy feeling.

For the Kids

Valentine’s Day isn’t just about spoiling your significant other anymore. Add some fun activities for those looking to make it a family trip. Afterall, you can’t deny the childhood joy of this holiday filled with class parties, exchanging cards, making crafts, and so much more. The possibilities are endless when creating activities for kids. The fun could include coloring contests, cookie decorating, dance parties, musical hearts, memory matching, and more.

Valentine’s Day is filled with marketing opportunities and is all about making one feel special. Your campground is the perfect venue for a socially-distant couple’s retreat or family tradition. At the end of the day, the ultimate gift is quality time spent together, and marketing your park for the holiday creates an experience they will never forget.

Campground Spotlight: Campfire Ranch on the Taylor, Colorado

Campground: Campfire Ranch on the Taylor
Location: Almont, Colorado
Owner: Sam Degenhard, Founder & Owner
Website: campfireranch.co/onthetaylor

Campground Spotlight: Campfire Ranch on the Taylor, Colorado

Tell us about yourself. How did you get into the camping industry and acquire this property?

I had the pleasure of growing up in a camping family where we spent most of our weekends and vacations RVing or on trips with Scouts – camping has always been a passion of mine but was never a career interest until I graduated from university in Colorado and found myself in Los Angeles.
 

Degenhard Family
 
While living and working in Southern California, I constantly needed to escape the city and spent most of my weekends trying to go camping. What I quickly realized is that there aren’t many great campgrounds out there designed to cater to 20-somethings and I felt out of place wherever I went. I channeled this frustration and went to grad school to study the outdoor industry and launch Campfire Ranch. We’re building campgrounds for the experience generation.
 
Campfire Ranch on the Taylor
 

What is unique about your property?

Our first campground is called Campfire Ranch on the Taylor, which is located along the Taylor River between Gunnison and Crested Butte, Colorado. We operate similar to a concessionaire on City-owned land that was previously a primitive campground for 20+ years. Under our management, the campground got a serious facelift, new amenities, and some much needed maintenance. At our campground, we offer a full suite of brand-name camping equipment for our campers to demo. We will even set up your campsite for you before arriving. We also have an Adventure Concierge service that takes all the hassle out of trip planning. We work with many great outfitters and guides to provide package experiences for our guests.
 

Campfire Ranch on the Taylor
 

Can you explain more about these unique vendor partnerships and camper offerings?

At Campfire Ranch we want to provide the most welcoming and reliable experience possible so that new campers feel comfortable as our customers. In order to do this, we see tremendous value in building trusted relationships with both local outfitters and top outdoor industry brands that stand for the same values as we do. We also provide a unique opportunity for these partner businesses to get their products in the hands of a hard-to-reach demographic right here at camp. We’re proud to be working with brands like YETI Coolers, The North Face, and Camp Chef to provide our Adventure Demo equipment this season.
 

Campfire Ranch on the Taylor
 

How has Campspot’s reservation software benefited your campground?

Campspot is an outstanding tool and has greatly contributed to our success in our first season. We operate off-grid using solar power and hotspot connections, so having a reliable booking engine and PMS system is crucial. With Campspot, we trust that customers can easily book a site, see our availability, select add-on demo gear at checkout, and easily communicate with us if needed. The customer support and education has been a huge help, too. Our account manager always answers or calls us right back to offer solutions and guidance.

What is your favorite feature within Campspot?

I love the reporting function and the many report types Campspot provides. As a new business, it is important for us to analyze our performance closely and on a regular basis – the reporting function helps us do that. The tool allows for reports to be self-generated by our team, so we don’t need to make any requests or wait to get our hands on our data. The information about our customers and our performance has allowed us to make some key business decisions this summer, which I couldn’t live without it!
 

Campfire Ranch on the Taylor
 

Tell us your favorite story from working in this industry.

My favorite experience is when I get to meet and help first-time campers. Many of these customers have never set foot in a campground, let alone set up a tent or started their own campfire. Providing that guidance is so rewarding; plus watching them fall in love with the outdoors through camping and our campground. I look forward to moments like this all summer!
To stay connected with Campfire Ranch, follow them on Facebook and Instagram.
 

Campfire Ranch on the Taylor