9 TikTok Tips for Campground Owners

As the social media landscape changes, it can be tricky to stay on top of all the new platforms, especially when you’re balancing marketing tasks with running a campground. Even so, learning new social media platforms can be fun and TikTok is a fantastic opportunity to reach a large audience. Maintaining a TikTok presence for your campground is totally doable. Let’s dive in to my top TikTok tips, and I’ll show you how!

Why TikTok?

TikTok has been growing rapidly. They recently hit 150 million monthly active users, closing in on Instagram, which has 159 million. Plus, the average TikTok user spends 95 minutes per dayon the app! When people are scrolling through TikTok, you’ll want to be there so you can capture their attention with real, compelling content about your campground.

There’s a common misconception that TikTok is an app for young people to do silly dances, but there’s more to it. Even if it was just Gen Z, Gen Z is the largest generation in the U.S., with 74 million people. 60% of Gen Z is on TikTok. That’s a demographic you don’t want to miss out on! In addition, 56% of 20-29 year olds in the U.S. are on TikTok, 35% of 30-39 year olds, and even 38% of 40-49 year olds and 25% of 50-59 year olds. TikTok is full of potential for reaching new campers.

9 TikTok Tips for Campground Owners—How to Maintain a TikTok Presence 

1. Don’t Strive for Perfection—It’s Not the Vibe

When we think of video content, we often think of highly produced videos created by professional videographers. That’s not the vibe of TikTok. You don’t need to be perfect, you just need to show up and be yourself. You can shoot video on your phone and share it with minimal editing. Being real is what TikTok is all about.

2. Post 5 to 7 Times Per Week

TikTok requires a higher posting frequency than some platforms as there’s a large volume of videos shared daily. The good news is content has a longer lifespan on TikTok than on other platforms! Videos I posted a year ago continue to gain views daily. Try posting five times a week when you’re getting started and work up to daily if possible.

3. You Don’t Need a Business Account

I recommend a business account for almost every platform, but that’s not the case for TikTok. Businesses on TikTok can only use the Commercial Music Library, losing access to many trending sounds, which is a big disadvantage. Businesses can’t include a link in their bio until they have 1,000 followers, so I recommend starting with a personal account and switching to a business account when you reach 1,000 followers. 

4. Batch Your Content

Batching your content can make video creation more efficient and less intimidating. Record clips around your campground when you see something that might make for an interesting video, but don’t make a TikTok immediately. When you have an idea for a TikTok, write it down, but wait to film it until your planned video creation time. For example, every Monday afternoon from 2 to 4pm could be your TikTok making session. Sit down and make your 5 to 7 videos in one go, filming talking to camera videos and utilizing the clips you recorded throughout the week. From there, you can save them to drafts and post throughout the week. 

5. Share a Variety of Video Types

Variety is the secret sauce of my next TikTok Tip. Diversifying your content is a good way to keep your audience engaged. Here are some different video types to make:
Talking to Camera

Simply sit down and talk to the camera. Aim for 60 to 90 seconds. It could be sharing the story of how you founded the campground, an anecdote about your favorite memory here, highlighting favorite campsites or hiking trails, recommendations for what to pack, etc. 

Trending Audios

TikTok audios are meme-like; everyone can put their own spin on them to make them unique. It’s essentially a framework for a joke. You can lip sync along to these or add text on the screen or in a caption. Once you’ve spent time on TikTok, you’ll see examples and get an idea of what could work for you. When you spot an audio you could use, tap on the audio in the bottom right and save it to favorites.

Day in the Life

Document both the mundane and exciting moments of an average day as a campground owner.


Repairing something on site? Adding a new amenity? Record a timelapse, add a voiceover, and share! It gives people a sense for how well you’re taking care of the campground.

Text on Screen

If you can’t think of ideas, this is an easy video type to create. Record 5 to 7 seconds of something visually interesting on your campground, add a popular song, and add text. It can be anything–a quote about nature, thoughts about why camping is meaningful to you, etc. It will take most viewers longer to read the text than it takes for the video to play, so it will loop a few times, boosting your view count and your performance in the algorithm.

6. Hop on Trends

Trends are one of the driving forces of TikTok. I wouldn’t recommend posting solely trends, but they can help your content reach more people. Aim for 2 to 3 trends per week. Observe what trends are taking off in your niche and consider how you might share your spin. Keep in mind that if a trend doesn’t work for your campground, you don’t need to force it. 

7. Show Your Face 

People connect with people. Many small businesses have taken off on TikTok because real humans are sharing their stories—why they love what they do, how they put their whole heart into it, why it matters. Trying to be a perfect brand staying in a little box doesn’t resonate, but being yourself does. Show your face so folks can get to know the human behind the brand. It may feel uncomfortable at first, but it gets easier with practice.

8. Post a Mix of Short and Long Videos

Many people assume TikTok is solely for short-form content, but sharing a mix of short and long videos is ideal. Try sharing two 15-second videos, two 60-second videos, and two three-minute videos per week. This gives you a chance to share your story in different chunks: bite-size or slightly longer form. If you hook someone with a funny 15-second video, they might stick around to watch your longer talking to camera videos, too. 

9. Include Slideshows in Your Content Mix

TikTok released a slideshow feature similar to Instagram’s carousels that is super easy to use. Unlike an Instagram carousel, you can add text on each photo. Try creating slideshows like ‘9 Luxury Tents at our Campground,’ ‘Campfire Snacks We Devoured,’ ‘Favorite Things at Our Glampsite,’ or even ‘Cutest Dogs at the Campground Dog Park this Week.’

Note that slideshows can also duplicate video content and vice versa. Every follower won’t see every post, so you can share both a video of cute dogs from the campground dog park and a slideshow of the dogs. Double the content from one idea!


TikTok doesn’t have to be daunting or draining. Following these TikTok tips can set you on the path to maintaining an engaging TikTok presence that attracts new campers to your campground. Happy posting!

Emily Hessney Lynch is a social media strategist with ten years of experience helping organizations share their stories through engaging digital content. She lives in upstate New York with her husband and their three rescue dogs. They love getting outside year-round and enjoy paddle boarding, hiking, and snowshoeing. You can follow her on Instagram at @servemethesky.

Photo credit: Pexels – cottonbro studio

How to Build a Campground Dog Park

As the number of millennial campers rises, so too does the number of folks who love to bring their dogs with them while they travel. Of all campers, 38% are millennials, and as of 2020, 80% of millennial pet owners have dogs. How can you cater to these millennials who are eager to camp with their beloved pups? A campground dog park is a fantastic offering that you may want to consider adding to your facilities.

So What Is a Dog Park?

Blue and red agility equipment at a campground dog park.

The American Kennel Club defines a dog park as a “park, typically fenced, where people and their dogs can play together…they offer an off-leash play area and the chance to socialize with other canines and their owners.”

The Benefits of Dog Parks

An australian shepherd at a campground dog park

Among their many benefits, dog parks provide an excellent opportunity for beloved pups to socialize with other dogs in safe, enclosed areas.

Campground dog parks also offer a great space for dog owners to socialize with each other. Campers may forge new friendships here and make plans to meet up with their new human and canine friends in future years.

A dog park is also helpful to the campground because these well-exercised pups will be tired out and less likely to bark all night or destroy campground property.

Guidelines to Build Your Own Campground Dog Park

An Australian shepherd at a campground dog park

Consider Your House Rules

You don’t want your campground dog park to be a total free-for-all. Laying out ground rules can help ensure that dog owners behave responsibly so everyone can enjoy the park safely.

Here are some sample guidelines to consider:

  • No more than two dogs per person.
  • All dogs must be vaccinated, as well as spayed/neutered.
  • Puppies must be at least four-months-old.
  • Do not leave dogs unattended.
  • All dogs must wear tags.
  • Keep dogs leashed when entering and exiting the dog park.
  • Clean up after your dog.
  • No dogs with a history of aggressive behavior allowed. If signs of aggression are shown, the dog will be asked to leave.
  • Follow designated dog park hours.

You can post these rules on signs at the park and on your website so campers can research them in advance.

A Note on Dogs of Different Sizes

A golden doodle dog at a campground

At some dog parks, pups are separated into a small dog and large dog section. Consider whether you’d like to implement this at your park. The typical range to be considered “small” is 35 pounds or less. This can be helpful for making pups feel comfortable with dogs of their same size. It does require more fencing and planning though, and may be seen as a downside for folks whose pups love playing with dogs of any size.

Paul Brennescholtz, owner and CEO at Four Paws Kingdom Campground and Dog Retreat and Campspot customer shares some insight about their campground’s dog parks which are designed specifically with dogs in mind.

“We have a dog park reserved just for dogs 30 pounds and under and we have a “private” park available on a first come first serve basis that allows dogs that might not be as well socialized to have some private room to roam.”

FAQs on Building a Campground Dog Park

A golden retriever at a campground with campers

How much space do I need?

The general rule of thumb is that you need at least one acre for a dog park. If you have more room, that’s great—the bigger, the better! It gives pets and their owners more space to comfortably run and play.

When you consider the location of your dog park, you may want to place it somewhere it won’t be in the way. You don’t want it near a busy road, nor too close to cabins where barking might disrupt guests. But you’ll still want it within walking distance of your campsites.

Another important consideration is land that’s not currently being used. Is there a hill or slope where you haven’t been able to build? That could become part of your dog park! Dogs love bounding up and down hills, so you may be able to make use of an under-utilized area.

When it comes down to it, campground owner Brennescholtz recommends that you provide more space than you think is necessary. “Dog owners notice these things and they can tell when a dog park was just slapped into a small piece of land.  Give the dogs room to chase a ball.  After all, they’ve been cooped up in an RV!”

What kind of fencing will I need?

Experts recommend a 4-to-6 foot-high chain-link fence. Four feet is about the minimum to prevent larger dogs from jumping over. The ideal setup would also include a double-gated, self-closing entry to prevent dogs from escaping.

Make sure to think through the placement of your entrance. Placing the gate in the corner may result in dogs rushing the newest arrival, stressing the pup and possibly resulting in fights. Instead, placing entrances along the sides of the park may be better, as pups will have more space to enter calmly.

Campground owner Brennescholtz shares the following as it relates to fencing maintenance:

“Not surprisingly, keeping up with our fences and gates can be time-consuming. Our number one priority is keeping the dogs safe, so inspecting and repairing small imperfections in the fencing before it gets to be a big issue is an essential part of our park maintenance.”

Grass is the perfect surface for dogs, right?

Actually, grass may not be the most advisable option. Playful, perpetually-running dogs may tear up the grass, resulting in a muddy mess after heavy rain. An artificial turf or decomposed granite may last longer and require less maintenance. Keep in mind that such alternatives may cost more up front, but can be worth it for the sake of durability.

Do I need to include any other amenities?

Yes! Plenty of benches and picnic tables are important so folks can sit down and relax. Include at least two benches and two tables in a one acre park. A dispenser of waste bags is also a good idea, as well as garbage cans, so folks have no reason not to pick up after their pets.

Water fountains (a high one for humans and a low one for dogs) are also wise to include so everyone can stay hydrated. Dog water fountains are preferable compared to placing water bowls around the park, as standing water can attract bugs and spread disease.

Consider these amenities in your long-term budgeting process. You may only need to replace benches and picnic tables every few years, but waste bag dispensers will need to be refilled far more often, and you’ll need a waste management resource for trash removal.

What else does my dog park need?

Trees! Shade is essential to help dogs and pet owners alike to stay cool.  Campground owner Brennescholtz also recommends a way to rinse dogs as well, sharing, “A nice piece of hose around six feet long attached to the faucet can be great for a quick rinse down or cool-down for a dusty and hot dog.”

How can I go the extra mile when it comes to appealing to campground guests with dogs? 

When it comes to wow-ing their guests, Four Paws Kingdom Campground and Dog Retreat knows how to truly delight their campers and their doggos. Brennescholtz shares a few of their campgrounds special amenities below. Consider how you might add extra elements to your own campground that help provide a special touch and accommodate your furry guests.

“We have a dog park that has a pond in it. The dogs LOVE to be able to splash around and swim.  We also have a park that is set up with agility equipment. This provides a great first experience for many dogs AND their humans about how much fun doing agility training is.

We also have a dog wash room in our bath house that has 2 tubs—one on the floor for the big dogs and one on a table for the small dogs.”

I hope this helps you build a wonderful dog park for your campground that dog-loving campers from near and far will enjoy! Once you’re set up with your dog park, be sure to add the pet-friendly tag to your Campspot listing, so dog lovers can find you and book easily.

Emily Hessney Lynch is a social media strategist with ten years of experience helping organizations share their stories through engaging digital content. She lives in upstate New York with her husband and their three rescue dogs. They love getting outside year-round and enjoy paddle boarding, hiking, and snowshoeing. You can follow her on Instagram at @servemethesky.

Photo credit in order of appearance: Yogi Bear’s Jellystone Park™ Camp-Resort: Hill Country, Yogi Bear’s Jellystone Park™ Camp-Resort: Hill Country, Yogi Bear’s Jellystone Park™ Camp-Resort: Hill Country, Yogi Bear’s Jellystone Park™ Camp-Resort: Hill Country, Tyler Way, Tyler Way 

11 Social Media Tips for Campground Owners

As a busy campground owner with many tasks on your plate, it’s easy for marketing to sometimes fall to the bottom of your to do list. Especially when social media is a lot to stay on top of. Did you know the average person in the United States spends just over two hours per day on social media? When folks are scrolling through Facebook and Instagram, you’ll want to ensure your campground is part of the content they’re seeing. To help your campground market your campground, I’ve put together 11 social media tips for campground owners.

A Note on Social Media Goals

When developing your social media presence, it’s important to have realistic expectations and clear goals. Like many forms of marketing, social media is more of a long game. Posting three times a week on Instagram won’t instantly get you an influx of new guests, but it will help grow your brand awareness. Typically, most of my clients are using social media to increase brand awareness. Social media can also lead to bookings at your campground, especially if you’ve optimized the experience to make it easy for folks to book quickly through a link in your bio, but it does take many interactions with your brand over time for a potential camper to be ready to book.

Without further ado, here are 11 tips for effective and efficient social media marketing.

1. Use a Scheduling Tool

Rather than trying to remember to post on the go, sit down once a week and plan your posts. There are many scheduling tools that publish posts automatically. Meta Business Suite has a free, built-in scheduler that enables you to schedule Facebook and Instagram posts. This helps build consistency, saves you time in the long run, and prevents errors that you could make when posting on the fly.

2. Write a Compelling Bio on Instagram

Why should someone bother hitting the follow button when they find your campground’s profile? Put yourself in your ideal guest’s shoes. Why should they care? Your bio should have personality, be true to your brand, and have your guests’ needs and interests top of mind.

3. Make Sure You’re Using a Business Account on Instagram

There are many reasons to use a business account on Instagram. Most importantly, it gives you access to analytics so you can see how your content is performing. It also allows you to set up contact options, like a call and email button, so people can easily contact you. Other features like Instagram advertising and post scheduling are also available to business accounts only. Here’s how to switch to a business account.

4. Post When Your People are Online

There’s no one universally perfect posting time, but there are a few times that tend to work well. Generally speaking, folks are often online: first thing in the morning, over the lunch hour, and in the evening. For many industries, evening is the best time to post, as people are often on their phones after dinner or before bed. This guideline doesn’t always hold true, so review your analytics. They can show you what days of the week and what times your followers are most active.

5. Consider Creating a Facebook Group for Your Campground

Organic reach has been declining for business pages as Facebook pushes businesses to run ads. However, groups can be a great place to engage with your audience. Try making a group like “X Campground Regulars” or “Moms of X Campground” to cater to a particular demographic that loves your campground. This can give your most loyal fans a place to interact with each other and stay up-to-date on campground news. Try offering special incentives to group members–like special sales or early access to booking. 

6. Hone Your Hashtags on Instagram

No need to use hashtags in your Facebook posts. Facebook users don’t typically search by hashtag and they don’t help you rise in the algorithm. Focus more on hashtags on Instagram. Social media experts recommend six to eight hashtags per post. Use a mix of small, niche hashtags and larger, more popular hashtags. You can even have a unique hashtag specific to your campground! Encourage your guests to use your hashtag when sharing about their experience, then repost their content in a weekly series like “Photo Friday.”

7. Keep it Personal

When it comes to social media tips for campground owners, this one might seem obvious, but it’s important to remember. Social media is meant to be social. It’s a two-way street, not a one-sided megaphone for self-promotion. Ask questions and encourage people to leave comments. When responding to folks, use their first name to be friendly and show you care. Responding to all comments shows that you’re dedicated to helping folks get their questions answered. As an added bonus, social media algorithms boost accounts with more comments because they see it as a measure of engagement, so responding helps your posts’ overall visibility. 

8. Flex Your Sense of Humor

Humor is a great way to show off your personality and spark engagement. Experiment with funny gifs and memes. Folks love following brands that create relatable, entertaining content. The caveat here is to be funny within reason. There are some topics that are no joking matter, so run your idea by a few others before posting. The last thing you want is to make light of a serious issue and end up being a trending topic for your social media faux pas. 

9. Join TikTok

You don’t have to start creating content for TikTok, but sign up and start getting a feel for the platform. It has grown exponentially over the past few years and many content creators (myself included) are finding it easier to grow on TikTok than other platforms. While you may think the platform is just for kids doing dance trends, that’s far from the reality. Just over Twenty-two percent of users are 20 to 29, 21.7% are 30 to 39, and 20.3% are 40 to 49. The platform also skews toward women; 61% of users in the U.S. are women. Plus, TikTok shared in a webinar that 52% of TikTok users are not on Instagram and 45% are not on Facebook. That’s a new audience you may not have reached yet. Even more astonishing, the average TikTok user spends 89 minutes a day on the platform! TikTok has loads of potential, so pay attention and consider giving it a try for your campground.

10. Check Your Analytics

Every platform has a built-in analytics module; checking it monthly is a good way to measure the return on your efforts. Monitor these metrics:

  • Reach: this shows how many people saw the post, helping you measure brand awareness.
  • Engagement: this includes things like comments, likes, and follows, and helps you see how loyal and active your audience is.
  • Shares: this gives you a sense of how much your followers are doing word-of-mouth advocacy for your brand.

No need to worry about follower count—it’s a vanity metric. It’s better to have fewer followers that are highly engaged than tons of followers that don’t care about your content.

11. Done is Better than Perfect

Many business owners want their marketing efforts to be perfect. Perfection isn’t a realistic goal. Perfect is a limbo state where your content is sitting in drafts, endlessly edited and never shared. Done is the first step in helping folks discover your awesome campground. Create content that’s “good enough” and share it!

I hope these social media tips for campground owners help you market your campground and meet new guests from near and far. Happy connecting!


Emily Hessney Lynch is a social media strategist with ten years of experience helping organizations share their stories through engaging digital content. She lives in upstate New York with her husband and their three rescue dogs. They love getting outside year-round and enjoy paddle boarding, hiking, and snowshoeing. You can follow her on Instagram at @servemethesky.